Hey everyone Sam got busy yesterday working on her new venture so I thought I would muse you instead!
It seems like I’ve been blogging for forever now. But when I sit back and think about the whirlwind of the last few years it blows my mind how much I’ve learned long the way. I was pulled into the blogging world without knowing anything about it, and honestly thought it was a bit silly at the time. But what no one told me was the amount of knowledge you actually need to know when you do decide to jump into blogging. It’s not as easy as just setting up a website and writing a bunch of posts – boy wouldn’t that be great? Here is just a small list of things I wish I knew when I started blogging.
Search Engine Optimi…what?
I didn’t know the first think about Google or Bing. I just knew if I typed in what I wanted to search for it would appear. So why wasn’t my site coming up? This process of ranking on Google has so many factors, its crazy. From load speeds, to ads, to mobile responsiveness, to keywords, and back linking. Don’t even get me started on duplicate content, back linking from poor sites and SSL. The list does go on. I couldn’t have imagined how intricate the search algorithm is. Search Engine Optimization (SEO) has become a living breathing thing and as Google goes to more real time panda updates life is going to get a lot more interesting. Best of all, it’s always changing to keep you on your toes!
Social Media… Who would have thought.
It’s going to take over your life even more so than it already does. So, you better enjoy it. I didn’t even have a Facebook account up until this point. I literally refused to be on social media. I was too obsessed with my privacy to get onto social media. My thoughts on social media now? I think it is the most revolutionary and fascinating thing ever. It also takes up much of my day as I work on client social media accounts to engage with customers, gain leads and grow following. I love to analyze why a post received poor engagement or why it got high engagement. But that’s not all folks. Since Facebook is always updating it’s algorithm, new social platforms are always coming out (meerkat, periscope, snapchat) its not something you can set and forget it’s something you need to work with daily.
What the hell is WordPress? And I need to learn WHAT?
I’ve been building websites since I was 13 but I ended up going a different route as I got older and became a Networking Engineer. I left the fun of designing websites for the the flashing lights of network switches, and servers. When I did have the pleasure of working with content management systems (CMS) which is what WordPress is, it was never WordPress. So WordPress which is apparently what everyone runs on was 100% new to me. Plugins, caching, and the integration of it all to make it work as one smooth site, is an art. One wrong move and you break something.
Developers HATE plugins, but yet every client’s system I jump into has at least 30-70 plugins. Which can majorly slow down page speed (check out my rant on page speeds at Blog-Rite), which can affect user experience, and guess what else… Google Ranking. We all want to do everything with Plugins but there are better ways to handle it….. You’re going to have to learn CODING. Well, you’re going to have to at least need to learn the basics.
Mobile Responsive? Welcome to 2015
If it’s not bad enough that you need to build a page, make it pretty, get the logo and the design and get it all working nice and perfect…. then you need to go back and do it all over again for Mobile……. all of them. From a tablet device, to a smartphone and all the shapes and sizes. Just because your site shows up pretty on one device doesn’t mean it even remotely works on another device.
Copyrighting? Copywriting? Copy? I’m Confused!
No I’m not talking about stealing someone else’s work. That’s illegal, don’t do it…. What you should do though is the other kind of copy, or should I say sales lingo.
I am not a marketer, though I’ve actually fallen in love with marketing process. Don’t get me wrong, I still hate sales and being salesy. I just enjoy the analytical side of marketing. I find it fascinating. But up until this point I never gave much thought into how I wrote something or how others read something I wrote that change the outcome or a purchase. Buy Now vs Register Now vs Sign Up. From your landing pages and sales funnels to your email campaigns. No one told me that I would have to guide anyone, anywhere, let alone create a funnel effect! Needless to say, even with all the courses I’ve taken, copywriting is something I still personally struggle with. Apparently my way of saying “Buy my sh*t, it’s better than everyone else’s and you’ll get results.” Isn’t the way to go about it. Work in progress!
I have to say that I have learned a TON from blogging and it’s been amazing. It’s what our household does now. It’s amazing how life can take a twist on you and one day, you are blogging!
If you’re a new blogger, at this point I’m sure you’re saying what in the heck did I just get myself into? Let me tell you, it’s a process. This is just 5 things out of so many other intricate components of blogging. From Periscopes and webinars to email campaigns and photography. Don’t get me started on the selfies.
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What about you?
- What have you learned blogging?
- What’s something you had no idea about when you started blogging?